Directed by Gary Hustwit • 2009 • United States

On an average day, each human uses hundreds of objects. Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better? Through vérité footage and in-depth conversations, OBJECTIFIED documents the creative processes of some of the world’s most influential product designers, and looks at how the things they make—from toothbrushes to tech gadgets—impact our lives, while raising provocative questions about personal expression, identity, consumerism, and sustainability.