Helvetica
90 Minutes or Less
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1h 20m
Directed by Gary Hustwit • 2007 • United Kingdom
Developed in 1957 by Swiss designers Max Miedinger and Eduard Hoffmann, the typeface Helvetica quickly appeared in corporate logos, signage for transportation systems, fine-art prints, and myriad other contexts, becoming one of the most ubiquitous fonts in the world. This illuminating documentary traces Helvetica’s rise to explore how graphic design and typography shape the world around us. Featuring interviews with renowned designers, HELVETICA encompasses the worlds of advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
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